main street Executive Director

Open Position


Main Street Program Executive Director Job Description


Work Objectives

The Main Street program executive director coordinates activities within a downtown or

commercial district revitalization program that utilizes historic preservation as an integral

foundation for downtown economic development. He/she is responsible for the

development, conduct, execution and documentation of the Main Street program. The

program director is the principal on-site staff person responsible for coordinating all

program activities and volunteers, as well as representing the community regionally and

nationally as appropriate. In addition, the program director should help guide the

organization as its objectives evolve.

Full Range of Duties to be Performed

The director should carry out the following tasks:

·       Coordinate the activity of the Main Street program committees, ensuring that

communication among committees is well established; assist committee volunteers

with implementation of work plan items.

·       Manage all administrative aspects of the Main Street program, including purchasing,

record keeping, budget development, accounting, preparing all reports required by the

state Main Street program and by the National Main Street Center, assisting with the

preparation of reports to funding agencies, Alexander City’s Farmers Market, and supervising employees or consultants.

·       Develop, in conjunction with the Main Street program’s board of directors,

downtown economic development strategies that are based on historic preservation

and utilize the community’s human and economic resources. Become familiar with

all persons and groups directly and indirectly involved in the downtown. Mindful of

the roles of various downtown interest groups, assist the Main Street program’s board

of directors and committees in developing an annual action plan for implementing a

downtown revitalization program focused on four areas: design/historic preservation;

promotion and marketing; organization/management; and economic


·       Develop and conduct on-going public awareness and education programs designed to

enhance appreciation of the downtown’s assets and to foster an understanding of the

Main Street program’s goals and objectives. Use speaking engagements, media

interviews, and personal appearances to keep the program in the public eye.

·       Assist individual tenants or property owners with physical improvement projects

through personal consultation or by obtaining and supervising professional design

consultants; assist in locating appropriate contractors and materials; when possible,

participate in construction supervision; provide advice and guidance on necessary

financial mechanisms for physical improvements.

·       Assess the management capacity of major downtown organizations and encourage

improvements in the downtown community’s ability to carry out joint activities such

as promotional events, advertising, appropriate store hours, special events, business

assistance, business recruitment, parking management, and so on. Provide advice and

information on successful downtown management. Encourage a cooperative climate

among downtown interests and local public officials.

·       Advise downtown merchants’ organizations and/or chamber of commerce retail

committees on Main Street program activities and goals; help coordinate joint

promotional events, such as festivals or business promotions, to improve the quality

and success of events and attract people to downtown; work closely with local media

to ensure maximum coverage of promotional activities; encourage design excellence

in all aspects of promotion in order to advance an image of quality for the downtown.

·       Help build strong and productive relationships with appropriate public agencies at the

local and state levels.

·       Utilizing the Main Street program format, develop and maintain data systems to track

the progress of the local Main Street program. These systems should include

economic monitoring, individual building files, photographic documentation of

physical changes, and statistics on job creation and business retention.

·       Represent the community to important constituencies at the local, state, and national

levels. Speak effectively on the program’s directions and work, mindful of the need

to improve state and national economic development policies as they relate to

commercial districts.

Resource Management Responsibilities

The program director supervises any necessary temporary or permanent employees, as

well as professional consultants. He/she participates in personnel and project

evaluations. The program director maintains local Main Street program records and

reports, establishes technical resource files and libraries, and prepares regular reports for

the state Main Street program and the National Main Street Center. The program director

monitors the annual program budget and maintains financial records.


Job Knowledge and Skills Required

The program director should have education and/or experience in one or more of the

following areas: commercial district management, economics, financial software, public relations,

planning, business administration, public administration, retailing, volunteer or non-profit

administration, architecture, historic preservation, and/or small business development.

The program director must be sensitive to design and preservation issues and must

understand the issues confronting downtown business people, property owners, public

agencies, and community organizations. The director must be entrepreneurial, energetic,

imaginative, well organized and capable of functioning effectively in an independent

environment. Excellent written and verbal communication skills are essential.

Supervisory skills are desirable.

Please send your resume to: